Goodwood Consulting
WHAT WE DO/Revenue & CRM Architecture

Revenue & CRM Architecture

The blueprint for your commercial success. We map your firm's complex reality into a clean, scalable data model within HubSpot.

The Problem

Most CRM implementations fail because they are treated as software installations rather than data modeling projects. Off-the-shelf templates don't account for the nuances of:

  • Multi-entity fund structures
  • Intermediary & consultant relationships
  • Complex co-investment logic
  • Strict compliance visibility rules

Our Approach

We start with a blank whiteboard, not a template. We interview your team to understand how capital actually flows, then translate that into a rigorous entity-relationship diagram (ERD).

Deliverables

Detailed Systems Architecture Diagram
Custom Object Definitions & Associations
Field Mapping & Standardization Dictionary
Role-Based Access Control (RBAC) Design

Ready to build?

This is the first step in our engagement model. Let's discuss your current state.

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