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INDUSTRIES WE SERVE

Built Exclusively forFinancial Services.

We don't dabble. Every workflow, data model, and integration we build is purpose-designed for regulated capital markets. We understand the difference between a “Lead” and a “Limited Partner” — and why data privacy isn't optional.

By the Numbers

90+Financial Services Clients
60+Active HubSpot Portals
6Core Industry Verticals
3.5+Avg. Years With Current Clients

Industry Verticals

Deep Expertise Across Financial Services

Every segment has unique data models, compliance requirements, and workflow patterns. We've built systems for all of them.

VERTICAL 01

Asset Management & ETFs

For managers distributing investment products across institutional and advisor channels.

Asset managers and ETF sponsors need to track distribution relationships across broker-dealers, RIAs, and institutional allocators. We build data architectures that map your distribution ecosystem and automate wholesaler workflows.

What We Build

Distribution channel tracking and territory management
Intermediary and broker-dealer relationship management
Sales intelligence integrations (Dakota, Discovery Data)
Product-level performance data syncs
RIA pipeline and engagement scoring
Marketing automation for advisor communications
REPRESENTATIVE CLIENTS
Amplify ETFsLyrical Asset ManagementHodges Capital ManagementDeep Field Asset ManagementKensington Asset ManagementImpact Shares

Need advisor and firm data to go with your CRM? goodwood intelligence is our own advisor and fund data product, coming soon. Data → Intelligence → Action.

See goodwood intelligence
VERTICAL 02

Private Equity & Venture Capital

For funds raising capital, tracking deal flow, and managing portfolio companies.

PE and VC firms operate complex fundraising pipelines with multiple stakeholders across GPs, LPs, operating partners, and portfolio companies. We structure HubSpot to mirror your actual fund operations — not generic sales funnels.

What We Build

Fundraising pipeline management with LP tracking
Deal flow scoring and origination workflows
Portfolio company reporting and communication
Investor communication logs with compliance trails
Capital call and distribution tracking integrations
Multi-fund data architecture and permissioning
VERTICAL 03

Private Credit & Alternatives

For firms managing debt instruments, hedge funds, and alternative investment products.

Alternative investment managers face unique challenges around deal origination, intermediary management, and investor reporting for non-standard products. We build systems that track the full lifecycle from origination through asset performance.

What We Build

Deal origination and scoring pipelines
Intermediary and placement agent management
Asset and portfolio performance dashboards
Document automation for subscription agreements
Investor qualification and accreditation tracking
Custom object architecture for non-standard instruments
VERTICAL 04

Wealth Management & RIAs

For advisors scaling their book of business with high-touch client relationships.

RIAs and wealth managers need systems that track household relationships, automate compliance documentation, and integrate with custodial platforms. We build infrastructure that supports your fiduciary standard — not just contact management.

What We Build

Client onboarding and compliance automation
Household and relationship data models
Custodian and portfolio data integration (Orion, Black Diamond)
AUM-based reporting and client segmentation
Prospect-to-client lifecycle workflows
Compliance logging and audit trail systems
CASE STUDY
Crawford Investment Counsel
Website redesign with three audience journeys, HubSpot Marketing Hub, and Salesforce sync
REPRESENTATIVE CLIENTS
Advisory ResearchCrawford Investment CounselFairview PartnersHodges Private ClientDiazo Wealth
VERTICAL 05

Business Lending & Fintech

For technology-forward financial firms building modern capital markets infrastructure.

Fintech firms and business lenders need CRM infrastructure that keeps pace with their technology stack. We build API-first integrations, automated origination workflows, and data models that support rapid scale — from seed stage to institutional volume.

What We Build

API-level CRM integrations with proprietary platforms
Automated loan origination and underwriting workflows
Lead scoring algorithms with financial qualification logic
Multi-product pipeline architecture
Webhook-driven event processing
Custom reporting and analytics dashboards
REPRESENTATIVE CLIENTS
Honeycomb Digital InvestmentsIndyfinEdly
VERTICAL 06

Fund Administration & Operations

For fund admins and ops teams managing back-office processes and investor servicing.

Fund administrators need systems that connect front-office investor relations with back-office operations — NAV calculations, capital activity processing, and investor reporting. We bridge the gap between CRM and fund accounting systems.

What We Build

Fund accounting system integration (Geneva, Investran)
Capital activity tracking and automation
Investor servicing workflow management
Multi-entity and multi-fund data architecture
Automated investor reporting and communications
Operational compliance and regulatory documentation
REPRESENTATIVE CLIENTS
First Dallas SecuritiesGreenrock Research

Why It Matters

Why Vertical Specialization Matters

Generic CRM implementations fail in financial services. Regulatory complexity, entity hierarchies, and multi-stakeholder relationships demand purpose-built architecture.

Regulatory Understanding

We know the difference between a Lead and a Limited Partner. Data privacy, audit trails, and access controls are built in from day one — not bolted on after.

Financial Data Models

Fund structures, household hierarchies, and multi-entity relationships require specialized architecture. We design data models that mirror your actual business logic.

Integration Expertise

30+ financial services integrations built and managed — from wealth CRMs and portfolio platforms to compliance tools and financial data providers.

Operational Continuity

Current clients average 3.5+ years with us, which means we deeply understand each client's workflows, data model, and growth trajectory. We don't just build and leave.

AI on Top of the CRM

We run our own delivery on Claude and build the same capability for clients: connectors that ground Claude or ChatGPT in your CRM and data, meeting and transcript summaries, and HubSpot CRM cards, inside the same safeguards as every other system we build.

Your Vertical. Our Expertise.

Whether you manage $500M or $50B, we engineer the systems around your firm's regulatory, operational, and growth requirements.