Built a custom blog subscription management system using HubSpot custom objects and Zapier automation for a boutique aerospace & defense investment bank, replacing legacy Salesforce and Pardot infrastructure.
The Challenge
Janes Capital needed a way to manage custom blog subscription preferences at the contact level — beyond what HubSpot's native subscription types support. Their content distribution to defense industry contacts required granular topic-level control with automated delivery tied to new blog content.
What We Built
- Built HubSpot custom object for blog subscription management
- Integrated Zapier RSS triggers for automated content distribution
- Migrated from Salesforce and Pardot to HubSpot CRM and Marketing Hub
- Designed automated sequences for deal teasers and NDA distribution
- Implemented topic-level subscription preferences per contact